What's the Opposite of a Ghost Sign/Ad?

It would definitely include shiny new LED lights and it would obviously be on a building.

Well, after a life spent seeing the top of the PECO Building in Philly looking a lot like this:



I was very happy to hear that the old fashioned scrolling light bulb sign would be replaced with LEDS. Well, then imagine my delight when I saw the top look like this the other day during an otherwise hellish commute home:

I know these aren't the best, but I was using my cellphone and trying not to run into anyone. Plus anyone who is familiar with this stretch of the Schuylkill "Expressway" knows I'm about to go under 30th Street...

I can't wait to see the finished product. I am a sucker for this kind of stuff.